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Why k_ble data is different

Most data gathered by brands tends to be quickly redundant, frequently going unused, or has limited utility because it is incidental. k_ble goes beyond mere data aggregation by curating and linking information derived from active lifestyle activities, tapping into users' passions, thereby infusing the data with deeper significance.

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We call this:
passion point data

TM

Within the realm of brand loyalty, this curated and linked data possesses substantially higher value than standard consumer data. By understanding and leveraging users' passions and activities, brands can forge stronger connections and foster deeper loyalty among their customer base.

Data that delivers
brand & sales value

Customers generating k_ble passion point data™ on average spend 34% more, and shop twice as often as legacy customers*.

*Data based on Customer Lifetime Value increase & Average Order Frequency across 2023 for Le Col – LC__CC Independent Performance Report 2023.

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