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Why k_ble data is different
Most data gathered by brands tends to be quickly redundant, frequently going unused, or has limited utility because it is incidental. k_ble goes beyond mere data aggregation by curating and linking information derived from active lifestyle activities, tapping into users' passions, thereby infusing the data with deeper significance.
We call this:
passion point data
TM
Within the realm of brand loyalty, this curated and linked data possesses substantially higher value than standard consumer data. By understanding and leveraging users' passions and activities, brands can forge stronger connections and foster deeper loyalty among their customer base.
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