Le Col Cycling Club is a first-of-its-kind membership experience which learns and acts on the behaviour of cyclists, rewarding them based on confirmed actions with 100% relevance.

By connecting LC__CC to riders' existing cycling tracking apps, we gave members the opportunity to earn Rewards For Riding points with every km they ride. k_ble actively tracks every factor of effort, such as speed, distance, elevation and time on the bike to create personalised cycling challenges, training modules, product unlocks, group rides and the ability to earn additional rewards.